Crescent City, California: The Beginning of Kuebler’s Furniture Store
This was the start of the Kuebler family business that has lasted more than 47 years.
In order to pursue Dean’s work as a commercial fisherman, the Kuebler’s moved to Crescent City, CA in 1971. Joyce, a full-time housewife, also found part-time work in 1974 with local furniture store, Durbin’s Bargain Barn. When weather conditions prevented him from going out commercial fishing, Dean also worked there, helping with deliveries. Six months after they started, they made the decision to sell the boat and buy Howard and Trudi Durbin’s business.
This was only the beginning of the furniture store expansion.
After 15 years of building up the Crescent City Store the family began looking for ways to expand. Naturally, they looked toward the Central Valley. The weather was better and the access easier for inventory. For this reason, Shasta County, with its mountains, lakes, weather, and the I-5 corridor was instantly attractive. Thus, in 1989 they opened their second store in Anderson, California; moving most of the family there.
Starting as store manager, Alan( Dean and Joyce’s eldest son) became General Manager of the business within a few years.
The potential for a new furniture store.
With Robert’s Furniture Store in Roseburg, OR up for sale, the potential in the lovely Southern Oregon town was seen. They opened the store there in January 1992. Valerie Kuebler, degree: Interior Design – Brooks College, mother of three, moved to Roseburg; working in sales and design.
Sadly, in March of 2014, shortly after closing for the day, our Roseburg store burned to the ground. Thankfully, no one was injured.
Valerie continues to live in the Roseburg area and works at the Salem, OR store.
A long-time institution and a new furniture store.
In 1995 an opportunity came that the Kuebler Family could not pass up. Rubenstein’s Furniture in Salem, OR, a long-time institution, had gone out of business 2 years prior. As a result, the historical building in which they had spent many years was available.
For this reason, the Kuebler family were able to open a store in the town where Dean Kuebler was born, and where his family had made a definite impact on the city and surrounding area, as the presence of Kuebler Boulevard, named after Dean’s grandfather, makes evident.
After 6 months of remodeling, they opened a store there in May 1995, and began the era of Multi-Gallery stores. The Salem store had Broyhill, Kincaid, La-z-boy, and Lineage Galleries. Dan Kuebler, Dean and Joyce’s youngest son, moved into the Cottage Grove, OR area so that he could work in the Oregon stores in the warehouse and repair departments.
Greater representation of the Kuebler’s Furniture store.
In July of 2001, Kuebler’s was offered a great location and store in Eugene, Oregon, which allowed for greater representation between Roseburg and Salem. It opened with Lane, Broyhill, and Lexington galleries.
The Shasta Center.
In 2002, Kuebler’s Furniture had the good fortune to be offered a chance to be the anchor store in the Shasta Center in Redding, CA. The possibility of an increased market, while still being able to keep their homes in Shasta County was appealing and in March 2003 the Redding store opened with Lane and Broyhill galleries.
In the Future.
In 2005 the difficulties and cost of getting inventory into the Crescent City store, and the fact that all of the Kuebler family were living in other cities, led the company to sell that store and focus on the I-5 corridor. Eugene was closed in 2005 when the lease was terminated.
The two remaining stores are going strong. In 2011 Dean Kuebler retired to take advantage of the great fishing in Lake Shasta, which he did until he passed away in 2018 at the age of 81. Joyce continues to work full time designing and buying for all the stores.
When asked what the future holds for the Kuebler’s Furniture business Joyce, Alan, Valerie, and Dan say they look toward the third, and now a fourth generation, of Kueblers to take up the torch. In the mean time, General Manager Alan Kuebler sees possible future expansion into new markets in Northern California and Oregon, all the while keeping in mind Dean and Joyce Kueblers’ dedication to traditional values and most of all to the excellent customer service after the sale, upon which they started and built the business so many years ago.